About IDEAThe International Design Excellence Awards (IDEA) is an annual competition presented by the Industrial Designers Society of America (IDSA) that recognizes excellence in design across various disciplines. For 45 years, IDEA has attracted thousands of exciting and innovative entries from professional designers and students from across the globe, making it one of the most prestigious awards in the industry.Winning an IDEA is a career-defining milestone that elevates a designer’s work onto a global stage to ···...

We extend our gratitude to the College of Arts at South China Agricultural University for the invitation! On May 7th, Zhu Peizheng, Founder & Design Director of WYYL Design, delivered a themed sharing session titled "Aesthetics and Function in Medical Product Design," drawing from his entrepreneurial and design experience. During the exchange, he was appointed as an "Innovation and Entrepreneurship Mentor." We remain committed to providing young designers with platforms for learning and prac···...

Founded in 1955, the Red Dot Product Design Award Germany is established by the Design Zentrum Nordrhein Westfalen—one of Europe’s most prestigious design associations—in the German city of Essen. It is among the largest and most influential design competitions worldwide. Known as the “Oscar of the design industry,” the Red Dot Award Germany ranks alongside Germany’s “iF Design Award” and the United States’ “IDEA Award” as the world’s three major design awards.Recently, the highly anticipated 2023 award···...

WYYL Design Corporate CultureWYYL Design Overview | Expert in the Vertical Field of Medical Product Industrial DesignFounded in 2016 and based in Shenzhen, China, WYYL Design is a specialized provider of innovative product design solutions for the medical industry. With originality and innovation as its foundation, the company offers comprehensive product innovation systems from concept to market, covering product strategy, design, manufacturing, and rapid implementation.Guided by the mission to help Chinese brands···...

In August, the heat still burns. To dispel the oppressive mood, we decided to go to the seaside to listen to the waves and to the mountains to feel the wind.Day 1 / Shenzhen – Nan’aoOn the first afternoon, we hiked along Haibei Bay in Nan’ao. The sound of the waves roared past our ears, and we swam like fish through a sea of people. At that moment, we also wished to have the memory of a fish, forgetting the pressures and complexities of life and work, and diving into the deep sea to seek another kind of splendor···...

Design serves as a driving force and catalyst for positive change. With the "power" of design to gain insight into society and explore its future-transforming potential, the 9th Shenzhen International Industrial Design Fair (SZIDF) took place from December 1-3, 2021. Under the theme "New Habitat – Design Reshaping the Primordial Forces of Ecosystems", it brought together designers from around the world to explore new human habitats, rooted in Shenzhen yet facing the global stage.[First Appearan···...